Women in Business - Chatting with Aimee from Land and Sand Essentials

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August 19, 2020 3 min read

At Girl and the Sun, we are constantly being inspired by the women in our community who are changing the game and chasing their dreams. In this series, get to know some of the Amazing women behind our favourite local businesses as they share their stories to success!

This week, we're getting to know the wonderful Aimee Greenhead - founder of our favourite beach kit, Land and Sand Essentials.

For anyone who may not already know, could you share with us what Land and Sand does?

Land & Sand Essentials provide Elevated Seaside Essentials. We pride ourselves on our sustainability and have recently launched a new range of Premium Beach Umbrellas with a canopy made from 100% Post-consumer plastic bottles.

Tell us about your journey and how you got to where you are today?

The idea came after my Fiance and I had just moved to the Sunshine Coast after 6 months of travelling the world and couldn't believe the beauty surrounding us. We came back from travelling with such a sense of gratitude and knew there was so much more to life than what we've all been lead to believe. While looking for jobs we would spend any moment we could at the beach or picnicking and it is here that we had the idea to create something of our own, it only became apparent after having our first child that we really wanted to make a life for ourselves and our family while enjoying what was on our very doorstep. We don't seek the fancy life full of things but value moments rather. We brought out our first batch of beach umbrellas with all the savings we had and the rest is history. 2 years and 2 kids later and we have perfected that very product plus added some pretty beautiful rattan beach chairs. The road hasn't been easy, it's definitely a labour of love and the family juggle is real but we wouldn't change a thing.

What about this venture makes you most excited?

I love design so this fulfils my creative outlet but mostly it is sharing something we are passionate about with others. Making a change and the challenges along the way.

Could you pinpoint the biggest lesson you have learnt so far?

Don't sweat the small stuff and have confidence in your brand. Being new business owners and totally "green" I spent the first year worrying if we we're doing all the right things and I guess I was resisting rather than aligning. Once we aligned and let the business organically unfold I noticed a huge weight had been lifted. Do you and the rest will follow.

What has been the most rewarding moment you’ve experienced with Land and Sand?

We love seeing our product out in the real world. It's something to see my designs packed into our garage but it's such a surreal feeling seeing my artwork out there in the flesh. I know I don't let this sink in enough. Also, recently my two kids (18 months and 3 year old) have been holding their sippy cups at the dinner table and saying "cheers to our brollies!" if they know we've made a sale. They are such sponges and take in everything we do. It's super cute!

Can you reveal any upcoming plans or projects for Land and Sand?

We would love to bring out a few more products shortly so keep your ears open for this drop plus new prints coming to the brolly range this summer!

What is your source of inspiration?

Nature. Coastal living. My children.

2020 has been, in many ways, a challenging year. Can you share with us something you have learnt this year?

I guess the same as a lot of people, finding adventure in the small things. We are resilient.

What advice would you impart on the next generation of women?

With so much pressure on the younger generation to look a certain way, be a certain person, to have "all the things" I would tell them (and my pre-self) that beauty truly comes from within. You do enough, you have enough, you are enough.

Land and Sand have recently introduced products that feature fabric made from recycled bottles. We love this! Are there any words of wisdom you would like to pass on to anyone who is wanting to reduce their environmental impact and waste consumption?

Yes! These new brollies are something we are so proud of. I think for anyone wanting to reduce their environmental impact the first step is just starting, you don't have to overhaul your life at once, just start small. We are still learning too and will continue to do so.

Currency

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