Behind the Graphic

Take a peak behind the design process of our graphic tees from our latest collection, Voyage.

Alexandra, our Product Developer takes you through her process on how these designs came to life.

"My process for making the graphic tees sometimes starts with watercolour & or directly with procreate. Then it gets translated onto illustrator to vectorise and further develop the graphics."

VOYAGE TEE
"Creating the artwork for this tee felt intuitive, drawing inspiration directly from the Voyage print's motion and vibrant colours. The image, open to interpretation, manifests uniquely for each observer. For me, it depicts a graceful dancer, holding a vase, exuding fluidity in her movements."

PARADISE TEE
"Inspired by the lush forest greens found in our exclusive Wild Forest print, this graphic explores the concept that the eye serves as a gateway to the soul. Enclosed by an arch-like shape, reminiscent of a window or doorway, it captures the essence of this intriguing perspective."

ALOHA TEE
"Centered on Hibiscus flowers and the tropical island atmosphere, this design embraces a lively aesthetic. Incorporating vibrant warm hues that complement the Paradise print, the palette features beautiful oranges and soft pinks, evoking a playful and uplifting ambiance reminiscent of a Polynesian holiday."

Shop these exclusive graphic tees on our online store here.