Our Designer Mel Answers Questions About Zephyr

What is your favourite piece from the collection?

This is always such a hard question because I have so many favourites, but I am especially loving the Leo dress in Brown and the Delilah Maxi Dress in Butter Spot. The Leo dress is a staple must have, and I’m obsessed with the Butter Spot cotton that the Delilah is made from.

Where did the name come from?

This collection is a combination of flowy styles and soft details, so we wanted to choose a name that reminded us of that. The word Zephyr means soft gentle breeze, it was the perfect way to describe the feel of the collection.  Zephyr was photographed on a beautiful beach in Byron Bay to capture that cool breeze and floaty feeling of the collection.

How did you create the colour palette?

The colour palette for Zephyr was based around the beautiful tones in our custom Spice Leaf Print. Key colours for the collection are the Spice, Olive, Brown and with complimentary tones of Butter Spot, Khaki and Toffee.

What was the inspiration for this collection?

This collection was inspired by the brush of warm sun on cool skin. Feelings of nostalgia and rustic softness at its core; Zephyr adds a touch of warmth and comfort to the season. Key staples with elevated detailing and sewing techniques give the garments their ability to transform from day to night easily and effortlessly.

What advice would you give to a designer wanting to start out?

My hot tips for someone wanting to become a designer would be to learn not to take anything personally. You’ll be able to be more creative when you learn not to take on other people’s opinions or judgement. A great book to read is the 4 Agreements by Don Miguel Ruiz. Understanding and listening to your target audience and customers is also really important, as you’re designing for them, not yourself.

What message are you wanting to convey to our customers?

As a designer, my goal is to design clothing that makes you radiate with confidence, evokes the feeling of freedom and lets the customer show who they are when wearing a Girl and the Sun piece. All design decisions are meaningful and intentional, working with high attention to detail considering fit, aesthetic,  and comfort.

Where do you look for creative inspiration?

As clique as it sounds, I find inspiration everywhere. I’m always writing notes in my phone when I see something or an idea pops into my head. It could be anything from a lady in the street wearing a chic outfit, a feeling you get on a beautiful summers day or a fun custom print graphic. I also love fashion history and looking at fashion trends and runway shows from 70s, 80s and 90s!